New Beginnings – A HUGE Announcement!

by Shaw_Girl on April 26, 2011

 

There has been a lot going on around here lately…a lot.  And it all started, believe it or not, at the bake sale for the DC State Fair back in November.  I was dropping off my contribution and struck up a conversation with Robin Shuster, the market manager at 14th & U Farmers Market.  I mentioned how I was considering taking my baking to a professional level and she encouraged me to consider becoming a vendor at the market.  As luck would have it, Jenna from Modern Domestic happened to be volunteering at this same fateful bake sale.  Jenna and I had been talking back and forth about how hard it was to find an affordable commercial kitchen to rent.  When I told her about Robin’s suggestion, her response was simply: “Let’s do it!”  The rest, as they so often say, is history.

After months of researching, testing recipes, planning and navigating our way through the lengthy business license process, we have given birth to our baby. Ladies and gentlemen, may I present to you:

Getting Whisked! this far has been a true labor of love for Jenna and me.  It has involved endless hours of planning sessions, enough lists to wallpaper the White House and hours of head scratching as we’ve tried to understand the mountains of paperwork we had to fill out.  There have been times when I thought we would never get to the place where we are now.  And yet, here I am, announcing our new business.

So what exactly is Whisked! you may ask?  We are an online bakery that is embracing the American traditions of baking. I’ll be bringing my Southern roots to the table (there will be red velvet cake…true red velvet cake) while Jenna will be giving our treats a distinctively Pacific Northwestern flair (delicious, from scratch granola bars, anyone?).  Of course we’ll be offering cakes and cupcakes, but our menu is much more than that! Savory tarts using fresh, local produce; flaky hand pies that remind us all of our youth (I was a latch key kid…I had many, many, many Pop Tarts); oh so sweet fruit pies made from local fruit at the peak of its season; and of course fudge-tastic brownies!  Is your mouth watering yet?

And if that wasn’t enough excitement, Whisked! will also be selling at the 14th & U Farmers Market on Saturdays (for my local readers, the market is one block away from the U Street Metro station’s 13th Street exit)!  The first market of the season is May 7th and we’re working double time to have a stellar debut.  Customers will be able to place an order online for one of our awesome (if I do say so myself) menu items for pickup at the market on Saturday.  We will also offer delivery within the DC metro accessible area for orders $50 or more.  The website launches officially on May 2nd but here are a few pictures of what we’ll be offering (including that fabulous looking tart at the top):

I cannot tell you how proud I am of the work Jenna and I have done just getting this off the ground.  I have learned so much working alongside her these past few months and I know I will learn more in the years to come.  We’ve had the support of our amazing family, friends and the food blogger community in DC on the first leg of this journey.  Now the real work begins. And I’m sure I will have plenty to share both here (where I will be liberally swearing, per usual) and on the official Whisked! blog (also launching on May 2nd – with less swearing).  And you can also follow us on Twitter!

And if you’re in DC, come on out on May 7th and say hello to us! It will be our first market and we’d love to see all of your smiling faces!  We’ll have cookies, bar cookies, savory tarts, loaf breads and cupcakes – and samples!

 

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Big News – And A New Addition To the 14th and U Farmers’ Market! | ModernDomestic
April 27, 2011 at 11:23 PM

{ 17 comments… read them below or add one }

1 Mazzie April 26, 2011 at 7:30 PM

Big, huge congratulations and so much love. I am proud of you. And I can’t wait to place my order!

2 sizzle April 26, 2011 at 7:35 PM

THAT IS EPIC!

I am so happy for you. Seriously!

Love that you partnered with a PNW-er too. ;-)

3 Jim T April 26, 2011 at 8:25 PM

Oh I am SOO proud of you! Huge congratulations! You two are going to be amazing, seriously.

4 FrenchtwistDC April 26, 2011 at 8:29 PM

I believe I have a lemon tart from whisked in my bag right now thanks to Sylvie… can’t wait to try it. HUGE congrats to you and Jenna!

5 heather @ chiknpastry April 27, 2011 at 1:06 AM

love this! can’t wait to hear more and if i ever find myself in DC, I’ll find you at the market! congrats ;0).

6 Michelle April 27, 2011 at 9:46 AM

Congratulations! So happy for you guys.

7 Valerie @ City|Life|Eats April 27, 2011 at 9:50 AM

OMG congratulations. SO happy for you. I rarely am sad about having Celiac’s and a host of food allergies, but now am really wishing those could go away for just one day so I could try your scrumptious creations :) Either way, I will be telling everyone about it :)

8 Valerie @ City|Life|Eats April 27, 2011 at 9:50 AM

About Whisked that is, not about me and my issues. LOL. Congrats again!

9 Rick "The Boy" Bman April 27, 2011 at 2:19 PM

I know that all the hard work is going to pay off. You and Jenna are going to be very successful with Whisked. I am so proud of everything you have accomplished and I have loved seeing you create something that has been such a labor of love.

Also, I love you.

10 Perri April 27, 2011 at 3:53 PM

I love the logo … I love the name … Congrats! I’ll be out of town on May 7th but I’ll try to stop by on May 14th.

11 Maggie Mariolis April 28, 2011 at 2:43 PM

Hi Stephanie,
I am reaching out from Food & Wine magazine with a question about Whisked. I also wrote to your partner-in-crime via her blog, but thought I’d try you here as well. If you could email or call at 212-536-2058, I would be so appreciative!
Thanks for your time!!
Very best,
Maggie Mariolis
Editorial Assistant
Food & Wine
212-536-2058
margaret.s.mariolis@aexp.com

12 Erin May 1, 2011 at 6:31 PM

Congratulations! What wonderful news! I’m a fan of yours and Modern Domestic and can’t wait to come support you at the market. Have a great week :)

13 Shaw_Girl May 4, 2011 at 11:16 AM

@ Erin – Thank you so much! If you come by our opening, say hi and introduce yourself. Would love to meet you!

14 Jane May 5, 2011 at 11:37 PM

How wonderful…wish you all the best of luck.

15 Simran May 14, 2011 at 4:33 PM

Sounds like an amazing idea. Congratulations on taking your food passion to the next level!

16 Lynn from OrganicMania.com May 16, 2011 at 10:27 AM

Wonderful! You will be a huge success. You have a lovely personality that comes through online…we only know each other through Twitter ….and when you are there are market, it will work for you. Can’t wait to stop by and meet you!

17 Christina June 2, 2011 at 3:15 PM

Wow, congrats to you for following your dream and making it a success! You are definitely an inspiration! I just found your blog and can’t wait to see your progress!

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